Toyota Company History

Sakichi Toyoda created the Toyoda Automatic Loom Company. Using the money he made from this, Sakichi's son, Kiichiro, invested in automotive technology. In 1934 his company was able to produce their first engine followed by their first car and truck in 1935. By 1937 the Toyoda Motor Company was official. The name was changed to Toyota after World War II. A variety of reasons can be found for this change including Toyota takes eight strokes to write in Japanese and considered luckier than Toyoda and that the founders wanted to create a separation between their home life and the company. Toyota’s continuous expansion allowed them to export their product by the 1950s and by 1959 they started producing vehicles in other countries. Today they are produced in 26 countries and export to over 90 countries. Toyota, like many manufacturers, is committed to developing new technology and is the industry leader in investing in it. Five percent of their annual net sales go toward this. Fifty percent of all technology research is focused on the search for alternative fuel sources. Their Toyota Prius is thought to be one of the only hybrid cars that are actually fuel efficient because of the engine itself instead of additional components such as a lightweight body. Toyota plans on a much larger selection of environmentally friendly models in the future and is aiming for even higher economy and zero emissions.